Jared Wesley
Topic  ·  4 posts

Purpose and alignment

Alignment is not a statement on a wall. It is whether the structure, funding, incentives, and daily decisions point the same direction as the stated purpose. These posts cover what happens when they diverge, and how to notice before the gap is expensive.

Posts on purpose and alignment

Jul 3, 2026Pipeline problems often start before the pipelineGrowth and go-to-market  ·  6 min read
Jun 5, 2026Small-business funding starts with the business you are buildingStartups and small business  ·  9 min read
Dec 4, 2025Bootstrapping is a capital strategy, not a moral virtueStartups and small business  ·  8 min read
Nov 19, 2025Customer discovery should be allowed to kill the ideaStartups and small business  ·  7 min read